There is an articulate analogy that beautiful people are attracted to each other and this comparison deceits the narrative that beauty should be the same. The ideation of beauty is constantly projected in our minds and it forces us to be the same even though our genetics permit this from happening. The course of action is heavily placed on how people perceive other people to be part of the masses where beauty becomes an agenda or a topic for discussion. The standards of beauty should be based on the artefacts that are viewed by everyone as the standardised procedures of beauty should be the connection that an individual feels about the characteristics of being a human. We have become seekers of socialite beauty advocators who are thrilled by what we see and these artefacts of beauty have had an impact on how we perceive beauty and assess individuals who are beautiful. 

There is a wider spectrum presented and discussions should be held to understand what these standards of beauty uphold so that the common denominator could be understood by people who have embodied their minds and souls to perfect these standards of beauty. Beauty should not be based on an individual's perceptions but it should centralise on feelings and not societal perceptions. We have become customised to this idea that beauty should be in the images that are portrayed in media outlets. However, these perceptions are wrong because it creates undefined connotations for what beauty should be. This individualised understanding of beauty can be idolised by a follower which can create a cult of worshippers that want to be the same as their idols. 

This following creates a division that encourages a certain look that some individuals cannot live up to. This creates a lack of expressions whereby people are bound to follow this cult because the way they promote beauty is genuine. These standards reduce creativity as individuals do not follow their own intuition of dressing up to look a certain way that is perceived by society as beautiful. Reducing creativity in our fashion repertoire devalues our inner ability to think for ourselves and be our own person. 

The Europeanisation of beauty has been a cause of concern as it addresses a certain portrait of beauty which can be misleading and unjust. This standard of beauty comes from the Aryan race that was endorsed by the Nazi Party where the individuals must look a certain way to fit within the sphere of society. The European standards of beauty portrays a culture of a master race and it creates a negative perception which instigates that certain races and colours do not meet the requirements to pass the test of being beautiful. We have become obsessed to understand and act how this unwritten law of beauty has become a bespoke script which only fits a description of the elites. We cannot blame corporations for following the European standards of beauty because it has  become part of a cultural shift that was adopted in societies before fashion became an art. 

Multinational corporations have implemented the standards of beauty like how the government has implemented laws in a country but the ingenius of corporations has strengthened their position of persuading the masses to be part of this prism of light. A culture of looking good and showing off have been enrooted to uphold a certain image of individuals in society. Corporate policies extend the applause of the beauty standards where it is categorised for female peers to be dressed in heels and short skirts to fit the image of the corporate sphere and female peers must do their hair in a certain way to be idolised in the boardrooms. These standards have created an unjust system where beauty is not praised by the characteristics and traits of a person but rather than the sculpture of the individual which is entirely judged by the way they come across. 

The moral part of the story is not just centralised on the core values of beauty but the clashes that distort what beauty is supposed to be in this indigenous world where cultures remain prevalent within the societal domain. The signs of beauty are the cultural values that are embodied in how they perceive beauty to be regardless of how it might be distorted through bad lenses. We should not consider continental standards when mentioning beauty because it creates a feeling of disgust where individuals are not comfortable to have a conversation because they feel that they might offend the race, colour and/ or ethnicity of individuals when beauty is mentioned. 

The perception is different and it remains subjective because everyone is beautiful regardless of how they look and everyone got their own version of beauty. Beauty should not be judged or looked upon because beauty could be based on a qualitative variable which can differ based on the individual’s perception of beauty. Individuals should not believe that the standards of beauty can be used to define them because of the intangible values that uphold the subject of the matter.

We can make out that beauty is something that people do not talk about or bring up when they are having a conversation but this statement is false because people talk about it all the time. In the workplace and social environment, the subject of beauty is always discussed and individuals are always emphasising on how they like that person because they are beautiful or they are sexually connected to them.